We prefer to avoid white because it is an ultra-reflective color. White draws the viewer’s eye away from everything else. It is extremely loud in the portrait photo.
Wearing white can work in special cases. Typically, it is never our go-to shade.
White is a very formal color: white tie events, weddings, white collar, etc. Even if you’re on a beach, we recommend wearing khaki brown, heather grey, or soft blue instead of white.
White matches with everything, but it can sometimes saturate an outfit. Also, white clothes will accumulate more dirt. You’ll need to stay extra tidy or rely on post-production to remove accidental stains.
Unless the photographer has a special concept with a white outfit, there are many other interesting colors, aside from white, to add vibrancy to your portrait.