American Cancer Society

Background

In the recent years, American Cancer Society has repositioned their center of operation to Philadelphia. Their newest Chief Executive Officer is a Philly native and the first woman to hold the job position. As a complete reset, the nonprofit hired us to capture headshot photography of the entire executive team.

Creative Process

This corporate headshot project requires two expressions for each subject: serious and happy. We take this approach because cancer doctors often deliver hopeful or difficult news to families. By capturing various expressions, the marketing team can match the best headshot photo for the context.