Marilyn O’Donoghue

Branding and Editorial Creative Approach

This project is a combination of studio and editorial lifestyle photography for real estate agency advertisements.

We toss black-and-white beach balls into the air while the subject poses in an orange suit. The orange suit pops against the fashion grey background, and black-and-white toned beach balls. It is a cheerful shade of orange that represents the realtor's personality when selling Jersey Shore homes.

The realtor, Marilyn O'Donoghue, poses in other settings throughout the Avalon home. We snap candid and casual lifestyle photo in the kitchen. Then, the crew transitions to the outdoor swimming pool where we pour some wine, open a book, and capture more lifestyle photos. After this, we ride a bike to the bay side docks during golden hour. Finally, the day ends with a shot on the balcony.