Pure Eden

Background

Pure Eden Foods is launching their innovative biodegradable bottle that aims to reduce plastic waste. They want to change the world by converting to biodegradable bottles, which in turn, will replace plastic ones. Environmental protection is a hot topic and Pure Eden wants its products to serve as a solution.

Creative Process

We want to rally support for Pure Eden’s cause. Our studio produces an engaging video with children to address their solution to plastic waste. It is optimistic, emotional, and discusses how pollution is destroying the planet.

We choose the beach in Atlantic City as our setting. In March, this area is empty, which is perfect for video and photo production. The winter weather is the only downside.

Our team wakes up at 4AM to begin this production. We capture footage of two children exploring the beach to demonstrate innocence and their deeper connection with the environment. We want this to emotionally resonate with the Pure Eden audience to gain support for their biodegradable bottle.