Failing to organize, storyboard, and correctly cast lifestyle photography projects will yield awkward portraits and cliché pitfalls.
If the preparation is careless, then it will show in the photography. Lifestyle photographers must understand the story their clients want to tell.
Photographers should select models with acting experience who are comfortable on-camera and capable of ad-libbing while taking small direction.
When models struggle on-camera, the photographer works harder to find different angles, create new movement, and tap into their confidence.
The best lifestyle photographers will develop a storyboard, scout locations, understand appropriate lighting styles, guide models with clear directions, and bring positive energy to the set.
Patience, technical knowledge, intricate planning, and cooperation create better lifestyle photos.